The Portent Blog

                      News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

                      Internet Marketing

                      Why Should I Audit My Content?

                      If you’re asking this question, there’s a good chance you may be missing some very valuable insights about the current stance of your content. In most cases, even if sales are trending upwards, there are always some aspects of your website that need attention and a content audit can help pave the way for what...


                      Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.


                      Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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                      RainGage? Digital Marketing Diagnostics

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                      The Portent Tone of Voice Generator

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                      RainGage? Content Inventory

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                      The Portent Content Idea Generator

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                      Portent’s SEO Page Review Chrome Extension

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                      The SERP Preview Tool

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                      Click Worth Calculator

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                      The Marketing Stack Explorer

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                      The Link Recovery Tool

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